Security Token Offering or STO has radically changed the way enterprises can raise funds to power their projects. This method moves away from the traditional formats of venture capital or angel investment. STOs also protect the interests of investors by guaranteeing their investments. This is achieved by using tangible assets such as property, vehicles, and others as collateral. Additionally, in contrast to an ICO, when an investor purchases STOs, they gain an ownership stake in the company. Finally, STOs adhere to regulations such as KYC and AML which allows investors to purchase this token without any restrictions.
However, an entrepreneur cannot simply raise funds based on the positives of STOs. Just like any other commercial product, an STO also has to rely on marketing to amass popularity and investments. STO marketing is not rocket science and can be efficiently executed if the following 6 steps are followed:
Blockchain App Factory is a leading blockchain and cryptocurrency development company that has ample experience in STO marketing. We house a team of proficient content writers, social media executives and project managers who can create successful campaigns for your security tokens.
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